Customer Lifecycle Series

Over the coming months, we’ll be looking at four themes that are part of what we’re calling the “customer interaction lifecycle” – that is, how you find and engage new customers, provide your customers with positive experiences that leave a lasting impression, grow profitability, and create loyal advocates for your dealership’s brand.

Along the way, we’ll be introducing you to some tools and strategies that will help you create a plan of action for every step of the lifecycle, and we’ll be inviting you to join in the conversation by sharing some of your dealership’s own successes.

Stage One: Acquisition

Acquire new customers and grow! One of the basic challenges for any dealership is how to simultaneously retain customers in..... More ›				Industry expertise = more value for clients. One particularly effective way to both maintain and grow your customer base, and..... More ›				Word of Mouth This article will be made available soon. If you want to be notified when it's online, please subscribe to the PFW eNews.

Stage Two: Experience)

Managing Your Customers Experience Are you leaving money on the table by not providing the kind of..... More ›				Article Five Coming Soon This article will be made available soon. If you want to be notified when it's online, please subscribe to the PFW eNews.				Article Six Coming Soon This article will be made available soon. If you want to be notified when it's online, please subscribe to the PFW eNews.

Stages Three (Wallet Share) and Four (Loyalty) to follow over the course of the year.